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Winner in Weight Loss for 2012
Number 1 diet company in Spins topline report for 2011
"Eating dirt" is current slang for suffering an embarrassing defeat. Actually eating (certain) dirt, however, can have health benefits! True story: throughout history, humans (especially pregnant women) have eaten raw earth of different sorts. The practice is common from Sub-Saharan Africa to the Southern U.S. There are even words for craving and eating nonfood items like fine clay: pica and geophagy. This business of swallowing something mined from below sounds strange, rather like an old wives' tale or home remedy for simple country folk, but modern science supports eating at least one type of earth for health reasons: Bentonite Clay.
What's special about Bentonite? It is thought to absorb toxins and to act as an antibacterial. Scientists believe the attractive power of clay causes it to directly bind with toxins in the gut. This is because it’s made up of silicate glass and volcanic ash, and their tiny particle size (<2.0 μM in diameter) gives the clay a very large surface area. Taken as part of a body cleanse regimen to prepare for optimum digestion during a diet or taken as needed to improve regularity any time, Bentonite could be good for what ails you—tummy rumblings, diarrhea, nausea and vomiting. One researcher explains:
"The driving force behind the therapeutic use of bentonite for digestive and gastrointestinal maladies that cause borborygmi—the stomach rumblings caused by gas moving through the intestines—is the attractive power of clay-particle surfaces (Carretero et al. 2006). Negatively charged surfaces attract positively charged substances, and like a sponge, some clay minerals absorb substances between the layers of their crystal structure." (Williams 2009)
If burrowing for clay consumables just isn't your thing, no worries: Creative Bioscience® offers Bentonite in dose-consistent capsules as part of their body cleanse supplements, including African Mango Cleanse™. Creative Bioscience® uses research, innovation, and technology to produce effective diet aids with clinically supported ingredients—wherever they are found.
1- A. Ishani et al, Pygeum africanum for the treatment of patients with benign prostatic hyperplasia: a systematic review and quantitative meta-analysis, American Journal of Medicine, 2000, 109:654-64.
2- J. Breza et al. Efficacy and acceptability of tadenan (Pygeum africanum extract) in the treatment of benign prostatic hyperplasia (BPH): a multicentre trial in central Europe. 1998;14(3):127-39.